Partnership Dispute Over YouTube Channel Offers Lessons for Start-Ups

What basic mistakes should entrepreneurs avoid when seeking investors?

A recent case decided in a Dallas, Texas courtroom shows that YouTube videos can be big business — and that traditional legal rules still apply to an area of the web that may seem like a free-for-all. The losing parties' response to the case also...

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Women-Owned and Minority-Owned Businesses Still Trailing those Owned by White Men

Why are businesses owned by women and minorities trailing in earnings and in size?

Women and minorities may have come a long way as business owners, but it is clear that they still have a long way to go. According to the Pew Research Center's analysis of Census data, while minority women...

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Reasons for Employee Handbooks

According to the Small Business Administration, what topics should employee handbooks cover?

While it is not legally required that every small business have an employee handbook, it is highly recommended for companies with more than a few employees. Employee handbooks work to standardize expectations for both employers and employees, and offer the company...

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Why Branding is Essential for a Small Business

“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...” (Howard Schultz, CEO Starbucks)

Whether you take coffee or not, most people are familiar with the Starbucks brand. Not every company is a renowned franchise like the international Barista. Branding , however, is essential for every small...

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