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By Sanjeev Kumar
Founding Attorney

When launching an e-commerce venture in Texas, you want to ensure compliance and mitigate risks. Understanding key legal considerations can help entrepreneurs establish a solid foundation for their online businesses. From structuring the business entity to complying with consumer protection laws and tax regulations, it is essential to legal requirements to have long-term success in the rapidly evolving e-commerce marketplace.

Steps To Take In Your E-Commerce Venture Formation

  • Business Formation: Choose a suitable business structure before starting your e-commerce venture. Standard options include sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has its legal implications regarding liability, taxation, and management. Consulting with a business law attorney can help you choose the most appropriate structure for your venture.
  • Business Licenses and Permits: Depending on the nature of your e-commerce business and its location in Texas, you may need specific licenses or permits to operate legally. These could include a sales tax permit, a home occupation permit (if operating from home), or any industry-specific licenses required for your products or services.
  • Sales Tax Compliance: E-commerce businesses in Texas are generally required to collect and remit sales tax on applicable sales, which includes sales made to customers within Texas and out-of-state sales if the company has a sufficient nexus (or physical presence) in the state. It is advisable to familiarize yourself with the Texas sales tax laws and register for a sales tax permit through the Texas Comptroller’s Office.
  • Online Privacy and Data Protection: Ensure compliance with state and federal laws regarding online privacy and data protection, such as the Texas Identity Theft Enforcement and Protection Act and the federal Children’s Online Privacy Protection Act (COPPA). Implement strong privacy policies, terms of service, and data protection measures to safeguard customer information collected through your e-commerce platform.
  • Intellectual Property Protection: Protect your e-commerce venture’s intellectual property, including trademarks, copyrights, and patents. Conduct thorough searches to ensure your business name, logo, and other branding elements are not infringing on existing trademarks. Consider registering trademarks and copyrights with the United States Patent and Trademark Office (USPTO) and the U.S. Copyright Office to secure legal protection.
  • Website Terms and Conditions: Draft comprehensive terms and conditions that govern your e-commerce website or mobile app use. These terms should cover essential aspects such as user rights and responsibilities, payment terms, returns and refunds, disclaimers of liability, and dispute resolution mechanisms. Consult an attorney to tailor the terms and conditions to your business needs and ensure enforceability.
  • Consumer Protection Laws: Comply with state and federal consumer protection laws, including the Texas Deceptive Trade Practices Act (DTPA) and the federal Fair Credit Reporting Act (FCRA). To avoid false trade practice allegations, provide clear and accurate product descriptions, pricing information, and sale terms.
  • Shipping and Fulfillment Compliance: Familiarize yourself with the laws and regulations governing shipping and fulfillment of orders, including packaging requirements, labeling obligations, and restrictions on certain products. When shipping products to customers, ensure compliance with carrier policies, such as USPS, UPS, or FedEx.
  • Website Accessibility: Make your e-commerce website accessible to individuals with disabilities in compliance with the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG). Implement design elements and features that facilitate navigation and use by individuals with various disabilities, such as screen readers and alternative text for images.
  • Legal Dispute Resolution: Include provisions for dispute resolution in your contracts and terms of service, such as arbitration clauses or choice of law and jurisdiction clauses. These provisions help streamline the resolution of legal disputes and minimize the risk of costly litigation.


By addressing these legal considerations upfront and seeking guidance from an experienced attorney when needed, you can establish a solid foundation for your e-commerce venture in Texas and mitigate the risk of legal challenges. The Kumar Law Firm can help you with your e-commerce business and make sure you have the proper information and tools to implement the formation of your online business. Contact us today.

About the Author
Sanjeev Kumar is the founder and principal at the Kumar Law Firm, which provides a wide range of legal services to entrepreneurs and business owners in the area of business & corporate law and intellectual property along with related areas of interest to clients such as business succession planning, wealth preservation through estate planning, and alternate dispute resolution.