How can I legally protect my business’ slogan or catchphrase?
An Austin taco-based franchise is in the midst of a legal battle over the phrase “damn good tacos.” Torchy’s Tacos claims that a Colorado restaurant called Dam Good Tacos has infringed on its trademarked slogan. Torchy’s registered its tagline “Damn Good Tacos” with the United States Patent and Trademark Office back in 2008, about two years after the Colorado taco shop opened for business. Torchy’s sent a cease and desist letter to Dam Good Tacos, which uses the same phrase, but with a slightly different spelling. The company refused to change its name and Torchy’s filed suit.
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