Austin TX Business Law Blog

Tuesday, June 13, 2017

Should You Franchise Your Business?

What are the potential benefits of franchising my business?

The franchise business model has become one of the most effective ways to grow and develop a brand.  Entrepreneurs today are often faced with the question of whether they should franchise their business once they have achieved success at a local or national level.  Our Austin, Texas franchise law attorneys present some of the reasons why the franchise model may be right for you. 

  1. Scaling Successfully 

    As your company grows, you will be met with the tremendous challenge of maintaining the core of your brand, which often includes quality customer service and a unique product.  Franchising can offer a means of scaling while still maintaining your quality concept.  Attempting to centrally manage a business has led to degradation of the brand for some companies, but with a franchise, local owners selected by the company can operate the business responsibly.  
  2. Community Involvement

    Consumers today value speed and thriftiness, but they are also increasingly concerned with the message conveyed by a brand.  Today’s consumers are guided by a set of core beliefs, which often include being community oriented and committed to fair labor policies.  The franchise business model outshines corporate stores significantly in this area.  Franchise owners are a part of the local community.  They know their customers and region, and customers reward them with their business because they place value on supporting a local owner.  
  3. Talented Partners 

    One of the greatest challenges faced by any business owner seeking to enter into the franchise model is finding the right franchise partners.  It can be hard to find a talented partner that will be the right ambassador of your brand.  However, the recent market upheaval and changing social perceptions of the workforce has led to an abundance of qualified potential franchisees.  A large segment of the workforce is currently considering exiting the corporate world and seeking to become their own boss, making now an ideal time to start a franchise. 

Your franchise law attorney can assist you in developing a formula to weed out partners, and create a legal contract that protects your company no matter what issues arise during the franchising process.  Anyone considering franchising their business should start by consulting with a franchise law attorney for an overview of important legal considerations.  

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